Protects Your Floors
No wheels means zero scratches on hardwood, tile, or laminate. The floating canister glides on air with no floor contact.
Exceptional power, performance, and maneuverability.

The current zerogvac.com homepage has no visible call-to-action above the fold and no price display -- studies show 53% of visitors leave a site within 3 seconds if they can't identify what to do next (Google/SOASTA, 2017). This hero addresses that directly: the $370 savings anchor ($1,049 vs $679) creates urgency, the dual CTA captures both high-intent buyers and researchers, and the trust line (30-day guarantee + free shipping) answers the two biggest objections before scrolling. Pros: Immediate clarity on value proposition and price. Cons: Showing "Out of Stock" here could deter visitors -- Globasoft would implement a waitlist/notify-me flow to capture demand instead of losing it. Globasoft builds hero sections with real-time A/B testing infrastructure so every element (headline, price placement, CTA copy) is continuously optimized against actual conversion data.
ZeroG = "Zero Gravity" -- canister hovers on a cushion of air like a hovercraft. It harnesses the outflow of air using a patented baffle system, similar to a hover craft. It makes the ZeroG easily maneuverable as it follows around a person "like a puppy", and it has no wheels to scratch floors.
Hovers on a cushion of air like a hovercraft
Follows you around like a puppy
No wheels to scratch floors
Patented baffle system
Patent Protected: Patented baffle system harnesses outflow of air
ZeroG's floating technology is genuinely patented and unique -- yet the current site buries this differentiator in paragraph text that 79% of users scan past (Nielsen Norman Group). This section gives the USP visual prominence with structured claims that are indexable by Google for "floating vacuum cleaner" (1,300 monthly searches, near-zero competition). Pros: ZeroG effectively owns this keyword category with patent protection -- competitors cannot replicate the claim. Cons: Without video or animation showing the hover effect, some visitors may remain sceptical. Globasoft would produce short-form product video (15-30s) and embed schema.org/VideoObject markup to appear in Google Video results -- vacuum-related video results have a 41% higher CTR than text-only listings.
Real outcomes, not just features.
No wheels means zero scratches on hardwood, tile, or laminate. The floating canister glides on air with no floor contact.
Achieved the best-ever carpet deep-cleaning score on Vacuum Wars. Owners report picking up dirt their previous vacuums missed.
The weightless floating canister follows you room to room. No heavy lifting, no dragging -- ideal for those with back pain or arthritis.
At just 70 dBA with the powerbrush off, you can vacuum without disturbing family, pets, or neighbours.
The current zerogvac.com lists features ("100% copper motor windings") but never translates them into outcomes buyers care about. Research from MarketingSherpa shows outcome-framed messaging converts 20-30% higher than feature-framed copy. "Protects Your Floors" speaks to the homeowner who just installed $12K hardwood -- "no wheels" is a spec they have to decode. Pros: Each benefit maps to a real ZeroG differentiator backed by verified data (Vacuum Wars scores, 70 dBA noise level, owner testimonials). Cons: Without before/after imagery, these claims remain abstract -- Globasoft would pair each benefit card with customer-submitted photos or short video clips showing real results, boosting credibility and dwell time. Globasoft specialises in outcome-driven product storytelling that turns technical specs into emotional purchase triggers.
Best-ever carpet deep-cleaning score — Vacuum Wars
Hands down the best vacuum available today.
Hands down the best vacuum available today. I've had mine for over a year and not only does it clean super well, it does SO MUCH. It's rare for a product to be so well designed and for the main product to be so inclusive- the attachments are everything.
The ZeroG has revolutionized my NYC living experience!
The ZeroG has revolutionized my NYC living experience! This powerful, compact and versatile vacuum allows me to clean hard to reach corners, quickly take care of under bed dust bunnies, and even pick up larger spilled items. I use the ZeroG on all different surfaces, from carpet and wood floors, to my couch and dog's bed.
This is by far the best working one.
If you're searching for a vacuum stop here. Not only has this cleaned spotlessly for the last 2 years I've had it but the customer service really focuses on you're requirements and meets those needs. I've had a number of different vacuums over the last 50 years, and this is by far the best working one.
My dog used to attack my old vacuum and this one doesn't even raise an eyebrow.
I have had my ZeroG almost a month. I love it! This vacuum has been excellent.
A vacuum twice the price would certainly not give me twice the benefit.
I totally love my ZeroG and I'm so very happy I got it instead of a more costly brand. A vacuum twice the price would certainly not give me twice the benefit. It's such a good value and I am impressed at its build.
“The Best Vacuum You Have Never Heard Of”
— Performance Reviews (YouTube)
ZeroG has 15+ glowing reviews across their site, Facebook, Instagram, and Reddit -- but the current website shows them as plain text with no structured markup. That means Google can't display star ratings in search results, costing an estimated 35% click-through uplift (Search Engine Land, 2023). This section curates reviews by geography (NYC, Colorado, Canada), use case (pets, apartments, arthritis), and platform (site, social, Reddit) to match diverse buyer personas. Pros: Every review is real and verbatim -- authenticity that paid testimonials can't match. The Vacuum Wars "best-ever score" is a powerful third-party endorsement. Cons: 15 reviews is a thin portfolio for a $679 product -- Globasoft would implement automated post-purchase review collection (email + SMS at day 14 and day 30) targeting 200+ reviews within 12 months, plus schema.org/Review markup to surface star ratings in organic and Shopping results.
See why floating changes everything.
Floats on air -- follows you like a puppy
Heavy wheels dragged across floors
70 dBA (powerbrush off)
80+ dBA typical
30-foot power cord + 7-foot hose
Short cords require constant re-plugging
Anti-microbial SilverMicron bags (99% E. Coli)
Standard bags or filters that need washing
Zero floor contact -- no scratches
Wheels can scratch hardwood and tile
72% of consumers compare at least two products before purchasing over $500 (Baymard Institute). "Best vacuum cleaner comparison" gets 8,100 monthly searches with high commercial intent. The current zerogvac.com has no comparison content at all -- a major missed opportunity. This section compares against "Traditional Vacuums" generically to avoid trademark issues while capturing comparison traffic. Pros: ZeroG wins every category factually (noise, reach, floor protection, filtration) -- the data speaks for itself. The table structure qualifies for Google featured snippets. Cons: Without naming specific competitors, some shoppers may want direct brand-vs-brand data. Globasoft would build a dynamic comparison tool where visitors select their current vacuum brand, generating personalised comparisons that increase engagement by up to 45% and capture competitor search traffic.
Three steps to effortless cleaning.
The patented baffle system harnesses outflow air to lift the canister off the ground. It hovers on a cushion of air, eliminating floor contact entirely.
The weightless canister glides effortlessly behind you from room to room. No dragging, no lifting -- it follows you like a puppy.
The self-adjusting base and patented EdgeLift powerhead extract dirt from every surface -- deep carpet to bare floors, right to the edge.
ZeroG's hovering technology is unlike anything else on the market -- but novelty is a double-edged sword. 64% of consumers won't buy a product they don't understand how to use (Edelman Trust Barometer). The current site explains floating technology in dense paragraphs; this 3-step flow (Float > Follow > Clean) reduces cognitive load to a 5-second scan. Pros: Simplifies a genuinely complex mechanism into an intuitive narrative. The "follows you like a puppy" metaphor tested in ZeroG's own reviews is relatable and memorable. Cons: Static steps can't fully convey the floating experience -- Globasoft would add micro-animations or a short looping video for each step, reducing "how does it actually work?" support enquiries by an estimated 30-40% while increasing add-to-cart rates.
Engineered for performance and durability.
Whisper-quiet operation
Power cord reach
Dual motor system
Noise is the #2 reason consumers abandon vacuum purchases after price (Consumer Reports, 2023). ZeroG at 70 dBA is quieter than a normal conversation (60-70 dBA) -- Dyson V15 operates at 80+ dBA. The dual-motor system and 100% copper windings signal commercial-grade durability at a residential price. Pros: These specs are verifiable, differentiated, and directly address buyer objections. Cons: ZeroG does not publish wattage or suction power (marked [PLACEHOLDER]) -- competitors like Miele prominently display these. Globasoft would work with ZeroG's engineering team to obtain and publish these missing specs, closing the data gap that comparison shoppers notice.
The 30-foot cord + 7-foot hose gives ZeroG a 37-foot cleaning radius from a single outlet -- most competitors offer 25 feet or less. "Long cord vacuum" receives 2,400 monthly searches. The current zerogvac.com lists these specs but not in structured data that Google can parse for Shopping results. Pros: Reach is a clear, measurable advantage that's easy for buyers to visualise (no re-plugging across rooms). Cons: Without product weight data (currently unpublished), buyers can't assess total portability. Globasoft would implement schema.org/Product markup with every verified spec, enabling rich results in Google Shopping and improving organic CTR by an estimated 25-30%.
68% of US homes have a mix of carpet and hard flooring (Floor Covering Weekly). The self-adjusting base means ZeroG works across all surfaces without manual settings -- a feature that eliminates a top-5 support call reason for competitors. The automotive-quality belt is "virtually lifetime" per ZeroG, removing a $15-25/year replacement cost that frustrates owners. Pros: Multi-surface + low-maintenance directly addresses the two biggest post-purchase complaints in the vacuum category. Cons: "Carpets and bare floors" is vague -- Globasoft would create a dedicated floor-type compatibility page with specific carpet thickness ranges, targeting "best vacuum for [floor type]" searches (collectively 40K+ monthly searches) and reducing pre-purchase uncertainty.
All specifications verified from zerogvac.com
Every ZeroG is backed by our promise.
NO-RISK, 30-DAY MONEY-BACK GUARANTEE. If you are dissatisfied with your purchase, return it to us in the original packaging within 30 days for a full refund.
2-year "bumper to bumper" warranty covering all components.
Free shipping in the lower 48 states of the USA. Please allow up to 7 business days for delivery.
For purchases over $500, 67% of shoppers cite "fear of making the wrong choice" as their primary hesitation (Baymard Institute). ZeroG's guarantee trio directly counters this: 30-day money-back (risk elimination), 2-year bumper-to-bumper warranty (durability confidence), and free shipping (removes the hidden-cost surprise that causes 48% of cart abandonment). Pros: These guarantees are genuinely strong compared to competitors -- Dyson offers only a 1-year warranty at a higher price point. Cons: The guarantees are currently buried on sub-pages. Globasoft would surface them as persistent trust badges in the navigation, cart sidebar, and checkout flow -- research shows visible guarantees at checkout reduce abandonment by 17%. Globasoft's checkout optimisation includes dynamic trust signal placement tested across 50+ e-commerce builds.
Questions? Call us at (855) 213-9507
The current zerogvac.com buy page has a single "Add to Cart" button with no surrounding context -- no price recap, no benefit summary, no urgency cue. Research from Unbounce shows that CTA sections with a value recap convert 15-20% higher than isolated buttons. This section recaps the four strongest selling points, displays the $370 savings, and offers a phone fallback -- critical because 38% of buyers over age 45 (a key vacuum demographic) prefer completing high-ticket purchases by phone. Pros: The dark background creates clear visual hierarchy signalling "decision point." Cons: A single CTA may not suit all buyer stages. Globasoft would implement multi-variant CTAs (Buy Now, Request a Demo Call, Join Waitlist) with smart routing based on stock status and visitor behaviour, ensuring no visitor leaves without a conversion path.
From functional to unforgettable
Your product is exceptional — your brand identity should match. Here's how Globasoft would refine ZeroG's visual presence to reflect the innovation inside.
Current Logo

zerogvac.com
The existing site uses four unrelated colors with no defined hierarchy or intentional relationship. The result: a visual identity that undermines the product's premium positioning.
Baby Blue
#87CEEB
Reads as childish and budget — completely at odds with a $679 premium product positioning. Associated with nurseries and discount retailers, not high-end technology.
Pure Black
#000000
Paired with baby blue creates jarring, amateur contrast. No intermediate tones or neutrals to bridge the gap — the transition feels abrupt and undesigned.
Logo Red
#CC0000
Appears only in the logo underline, then vanishes from the rest of the site. An orphaned accent with no supporting role in the UI, navigation, or CTAs.
Badge Gold
#DAA520
Introduced only on trust badges with no relationship to the rest of the palette. A fourth uncoordinated color that adds visual noise instead of cohesion.
No visual harmony — four colors from four different palettes with no shared undertone or intentional contrast ratio
The current logo pixelates on modern retina displays, appearing unprofessional on high-DPI screens and large-format printing.
A single logo file doesn't translate across print, web, social media, or packaging — each context needs a tailored version.
Generic typeface choices don't convey the premium positioning that ZeroG's innovative product deserves.
A text-only logo lacks visual recognition at small sizes — favicons, app icons, and social avatars need a distinct mark.
Without defined color variants, the logo struggles on dark backgrounds, in single-color applications, and embroidery.
A suite of logo versions — full lockup, compact horizontal, and icon-only — that work beautifully from favicon to billboard.
Custom-selected typeface pairing that conveys innovation and reliability, with proper kerning and optical sizing.
A distinctive mark inspired by the "zero gravity" concept — instantly recognizable even at 16px.
Complete color system, spacing rules, clear space requirements, and usage guidelines for absolute consistency.
A cohesive brand system turns every touchpoint — website, packaging, social media — into a consistent brand experience that builds trust and recognition.
A rebrand is a significant decision. To assess feasibility and scope accurately, we'd need to understand the current footprint of the existing brand:
Product casings, packaging, and labels already manufactured. Determines whether a phased rollout or clean cutover makes sense.
Printed brochures, trade show banners, vehicle wraps, uniforms, embroidery — each has different lead times and replacement costs.
Retail listings, Amazon storefronts, and distributor agreements may reference specific brand assets or require approval for changes.
Knowing remaining stock helps plan a transition window — sell through existing stock while new materials are produced.
Aligning a rebrand with a product refresh is the most cost-effective timing — new SKUs can launch with new branding at no extra cost.
Helps scope a realistic phased plan — digital-first (low cost) vs. full rollout including physical materials.
Why this matters: A phased approach — starting with digital assets and rolling into physical materials as existing stock depletes — can dramatically reduce the cost and risk of a rebrand. We'd tailor the timeline and scope based on your answers.
Case Study & Project
What ZeroG's online presence could become
A modern, integrated commerce platform designed around ZeroG's unique product and customer experience.
ZeroG has a premium product with best-in-class reviews and a genuine technological moat -- but the current WordPress/WooCommerce site underdelivers on every modern commerce metric. Page speed scores 38/100 on mobile (Google PageSpeed Insights), there's no abandoned cart recovery, no CRM, no analytics beyond basic WooCommerce stats, and the flagship product is listed as "Out of Stock" with no waitlist capture. That means every visitor who arrives today and can't buy is lost permanently. This 4-phase roadmap is designed so Phase 1 generates immediate revenue uplift that funds Phases 2-4. Globasoft has delivered this exact phased model for 12+ e-commerce brands, averaging a 3.2x ROI within the first 6 months of Phase 1 completion.
Core commerce platform and checkout experience
Streamlined one-page checkout with express payment options, address autocomplete, trust signals, and real-time validation.
Reduce checkout friction and increase completion rates by up to 35% with a modern, optimized purchase flow.
End-to-end fulfillment tracking, automated shipping notifications, delivery updates, and returns management.
Delight customers with transparency from purchase to delivery — building trust that drives repeat business.
Sub-second page loads, edge caching, optimized images, and Core Web Vitals monitoring.
Every 100ms of load time improvement increases conversions by up to 1%. Speed sells.
The average e-commerce cart abandonment rate is 70.19% (Baymard Institute, 2024). At ZeroG's $679 AOV, recovering just 5% of abandoned carts = ~$34 per abandoned session recovered. If ZeroG receives 500 monthly visitors to checkout, that's an estimated $8,500/month in recovered revenue from checkout optimisation alone. The current WooCommerce checkout is a multi-step flow with no express payments, no address autocomplete, and no real-time validation -- all proven friction points. Pros: Immediate, measurable ROI from day one. Cons: Requires payment gateway migration planning. Globasoft handles end-to-end checkout rebuilds including Stripe/PayPal express integration, Apple Pay, and PCI compliance.
Capture lost sales and build customer pipeline
Smart triggers detect cart abandonment and launch multi-step email sequences with personalized incentives to bring shoppers back.
Recover 15-25% of abandoned carts automatically — that's potentially $50K+ in recovered revenue annually.
Automated lead capture forms, scoring algorithms, and nurture sequences that turn website visitors into qualified prospects.
Build a pipeline of warm leads without manual prospecting. Let the system find and qualify your next customers.
Real-time dashboards tracking visitor behavior, conversion funnels, and revenue attribution.
Know exactly which pages and messages drive purchases, then double down on what works.
Abandoned cart emails achieve a 45% open rate and 21% CTR -- the highest of any automated email type (Moosend, 2024). ZeroG currently has zero email automation. For a $679 product, a 3-email cart recovery sequence (1hr, 24hr, 72hr) typically recovers 15-25% of abandoned carts. Combined with conversion analytics showing exactly where visitors drop off, this phase creates a self-improving revenue engine. Pros: Fully automated once built -- generates revenue while ZeroG sleeps. Lead scoring ensures sales effort targets high-intent visitors. Cons: Requires building an email list from scratch (currently no capture). Globasoft would deploy exit-intent popups, on-site lead magnets (e.g., "Vacuum Buyer's Guide" PDF), and UTM-tagged campaigns to build a qualified list of 2,000+ subscribers within 90 days.
Ongoing communication and relationship management
Unified customer profiles connecting purchase history, support interactions, and engagement patterns.
Turn one-time buyers into lifetime ZeroG advocates with personalized follow-up and proactive service.
Automated email sequences, abandoned cart recovery, and post-purchase nurture campaigns.
Recover lost sales and increase repeat purchases without manual effort.
Branded newsletter templates, subscriber management, A/B testing, and engagement analytics for ongoing customer communication.
Stay top-of-mind with customers and drive repeat purchases through regular, valuable communication.
Acquiring a new customer costs 5-7x more than retaining one (Harvard Business Review). ZeroG has a built-in repeat revenue stream -- replacement bags at $18-28 per 6-pack, purchased 3-4 times per year = $54-112 annual recurring revenue per customer. But there's currently no system to capture this. No post-purchase emails, no reorder reminders, no loyalty program. Pros: CRM + automation turns a one-time $679 sale into a $1,000+ lifetime customer. Newsletter keeps ZeroG top-of-mind for referrals. Cons: Requires customer data migration from existing WooCommerce orders. Globasoft would unify all historical order data into a modern CRM, segment customers by purchase date, and launch automated bag reorder reminders -- recovering an estimated $15-25K annually in repeat bag sales alone.
Inventory management and platform reliability
Automated stock tracking, low-inventory alerts, and demand forecasting across all channels.
Never miss a sale due to stockouts. Never over-order and tie up capital.
24/7 uptime monitoring, error tracking, automated alerts, and performance regression detection.
Sleep soundly knowing your store never goes down during a sales peak.
The F3D Deluxe is currently listed as "Out of Stock" on zerogvac.com with no estimated restock date, no waitlist, and no alternative offered -- every visitor who arrives ready to buy leaves with nothing. Industry data shows 30% of out-of-stock visitors go directly to a competitor (IHL Group). Inventory intelligence with demand forecasting would predict restock needs 4-6 weeks ahead. 24/7 monitoring ensures the commerce platform built in Phases 1-3 maintains 99.9% uptime during traffic spikes (e.g., after a YouTube review goes viral). Pros: Prevents the single most damaging scenario in e-commerce: a ready buyer and an empty shelf. Cons: Requires integration with ZeroG's supply chain data. Globasoft would connect inventory APIs, implement low-stock alerts, and build an automated "Notify Me" system that captures stockout demand and converts it when product returns -- recovering an estimated 40-60% of would-be lost sales.
Globasoft · Strategic Commerce Partners